Foundry Offers a Range of Opportunities for Multifamily Projects

Foundry Offers a Range of Opportunities for Multifamily Projects

The appeal of Foundry Specialty Siding—the warm, rich look of cedar without the maintenance concerns—makes it not only an ideal option for single-family homes, but particularly desirable for multifamily apartment and condo projects.

Whether
you’re building two-story garden apartments or a four-story mid-rise building,
here a few things to consider about selecting Foundry:


Budget-Friendly:
Along
with an affordable price point, Foundry offers several inherent properties that
make it a valuable option. This includes a low scrap rate, and therefore less
waste, easy installation with fewer crew members, and no required special tools
or accessories.

• Low Maintenance:
While Foundry
offers the sought-after look of wood, apartment maintenance teams won’t have to
deal with the typical maintenance or durability issues that come with natural
siding. Foundry stays looking new with no need to paint and stain each year or
concerns about insect infestation or moisture absorption.

• Color
Options:
For
projects looking to move away from the typical creams and tans, Foundry comes
in a variety of standard and weathered hues, plus more than 400 color-matched
solids. This makes it easy to blend or coordinate with other siding products
and accents and also to combine siding and trim colors into eye-catching looks.

• Diversity of Looks: Even in multifamily projects with multiple buildings, renters and buyers like their homes to feel different than their neighbors. Foundry is easy to combine with other siding materials, brands, and textures to create a varied façade. For example, start the wall with Versetta Stone stone siding, then transition to Foundry for the upper floors. Another common approach is a double-4, double-5, or triple-3 vinyl siding transitioning to Foundry. For an upscale look, blend brick with Foundry above. Foundry’s own shingle and shake profiles, including its Grayne Shingle Siding line, also combine to create an enticing exterior.

• Easy
Installation:
In
large multifamily projects with tight construction schedules, Foundry’s ease of
handling and installation can provide much-needed time and labor savings. At 5
feet, the panels can be carried and hung by one crew member, versus a
two-person approach required for typical 12-foot panels. In addition, there’s
no need to set up a two-person cutting station. A single installer can use a
tape measure and snips to cut to size on the fly. Foundry also uses the same
accessories as traditional vinyl siding, so it locks in without the need for
special transitions while working up high on multi-story projects.

• Ordering
Flexibility:
Builders
have tremendous flexibility in ordering Foundry in small or large quantities,
so it’s ideal for any size job, depending on the façade design and desired
aesthetic.

• Fire Rating: Foundry carries a 1A fire rating, stronger
than some other vinyl options and ideal for multifamily projects.

Ready to learn more? Find your local supplier here.

The post Foundry Offers a Range of Opportunities for Multifamily Projects appeared first on Boral Master Blog.

7 Tips to Improve Your Website’s SEO

When customers are looking for information on the internet,
it tends to always start with a simple search.

Search engines are the “middlemen” that work to connect
businesses to customers who are in need of their goods and services. And there
are ways you can help the search engine’s artificial intelligence (AI) find
your websites, facilitating potential customers to connect with you faster.

Search engine optimization, or SEO, is a strategic way of
positioning content on websites to ensure higher rankings in search engines.
The higher you rank, the more likely your website is to land in front of
potential customers.

Here are 7 tips for improving your website’s SEO to rank
higher on search engine inquiries.

1. TEST THE WEBSITE SPEED

When ranking websites, speed is one of the first things
Google and other search engines look at. Speed matters because users will leave
sites that take too long to load.

And keep in mind that SEO AI will look at both the mobile
and desktop speed. Your site must run fast on both to rank higher.

There are tools offered to help check speed; one is Google Developer.

2. ADD VIDEO AND IMAGES

Having videos and images on a website will always rank the
site higher—provided you use them where they make sense. The AI will favor your
site when the videos and images help elevate the content. AI does not favor
pictures over videos or videos over pictures, which provides tremendous
flexibility.

3. FIND AND FIX BROKEN LINKS

There is nothing more disappointing to a website visitor
than clicking on a link that doesn’t work. As such, Google and other search
engines will rank websites with broken links lower.

Fewer broken links also will result in lower bounce rates
and exits from your website. There are tools that can help you find broken
links for free, or it can be done manually .

4. ANSWER THE QUESTIONS PEOPLE ARE ASKING

If you can figure out and understand the questions your
customers are asking, and then provide the answers to those questions, your
website will rank higher in search engines.

When customers search the internet, they are asking
questions that may not directly link to your services or products but are
related. If you can create content that answers relevant questions, your brand
can be put in front of the consumers, and you can gain their business.

For example, remodelers might create content around common
homeowner questions such as “What siding is best for my home” or “How do I
improve my home’s curb appeal?” Having blog posts or other content on your
website that answers common questions can help lead potential customers to your
site.

Also, every good question has a follow-up question. Try your
best to understand and answer the next question that comes after the first set
of questions.

5. HAVE A STRONG CALL-TO-ACTION

A strong website will have an even stronger call-to-action
(CTA). When a customer lands on your site, you should always have a goal in
mind. It could be having them sign up for your newsletter, getting them to
schedule a discovery session, or encouraging them to follow you on Instagram.

You want to make sure you have a clear task for them to
complete. Google and other search engines will rank websites with higher task
completions (such as subscribing to your newsletter) better than those with
lower completion rates. 

If the customer does not complete the task and ends up back
in the search results, the search engine will rank your site lower because it
is an indication that your website does not answer the customer’s questions or
needs.

6. DON’T FRET TOO MUCH ABOUT KEYWORDS

When SEO rules and ranking first became a hot topic for
businesses, keywords became the focus.

As search engines continue to evolve, focus on keywords is
not as essential. Customers are using long-form questions with tools like
talk-to-text, and AI is becoming more sophisticated. Instead of focusing
content on specific words, spend the time making sure you are providing the
best content for your customers and answering the right questions.

The search engines will rank you higher for better content
versus using a keyword over and over.

7. EARN INCOMING LINKS TO YOUR WEBSITE

Another way to earn higher rankings on search engines is to
have other sites link to yours.

It is not necessarily about the number of
links to your site, but the overall quality of those links. For example, if a
big media outlet links to your site compared to a low-traffic blog, the big
media outlet has a higher reputation and a more powerful link.

Keep in mind that Google and other search engines do not
allow websites to buy links to their website; in fact, you can land on the
“bad” list and lower your ranks drastically. Don’t do it.

It is better to work on networking and tasking PR
professionals to publicize your content to help earn links to your site.

Though ranking can be challenging, the reward of being
ranked higher in search engines is worthwhile.

A strong SEO strategy can help ensure potential customers
can find you and that search engines put your business in front of those customers
as the best solution for their needs.

The post 7 Tips to Improve Your Website’s SEO appeared first on Boral Master Blog.

7 Tips to Improve Your Website’s SEO

When customers are looking for information on the internet, it tends to always start with a simple search.

Search engines are the “middlemen” that work to connect businesses to customers who are in need of their goods and services. And there are ways you can help the search engine’s artificial intelligence (AI) find your websites, facilitating potential customers to connect with you faster.

Search engine optimization, or SEO, is a strategic way of positioning content on websites to ensure higher rankings in search engines. The higher you rank, the more likely your website is to land in front of potential customers.

Here are 7 tips for improving your website’s SEO to rank higher on search engine inquiries.

1. TEST THE WEBSITE SPEED

When ranking websites, speed is one of the first things Google and other search engines look at. Speed matters because users will leave sites that take too long to load.

And keep in mind that SEO AI will look at both the mobile and desktop speed. Your site must run fast on both to rank higher.

There are tools offered to help check speed; one is Google Developer.

2. ADD VIDEO AND IMAGES

Having videos and images on a website will always rank the site higher—provided you use them where they make sense. The AI will favor your site when the videos and images help elevate the content. AI does not favor pictures over videos or videos over pictures, which provides tremendous flexibility.

3. FIND AND FIX BROKEN LINKS

There is nothing more disappointing to a website visitor than clicking on a link that doesn’t work. As such, Google and other search engines will rank websites with broken links lower.

Fewer broken links also will result in lower bounce rates and exits from your website. There are tools that can help you find broken links for free, or it can be done manually .

4. ANSWER THE QUESTIONS PEOPLE ARE ASKING

If you can figure out and understand the questions your customers are asking, and then provide the answers to those questions, your website will rank higher in search engines.

When customers search the internet, they are asking questions that may not directly link to your services or products but are related. If you can create content that answers relevant questions, your brand can be put in front of the consumers, and you can gain their business.

For example, remodelers might create content around common homeowner questions such as “What siding is best for my home” or “How do I improve my home’s curb appeal?” Having blog posts or other content on your website that answers common questions can help lead potential customers to your site.

Also, every good question has a follow-up question. Try your best to understand and answer the next question that comes after the first set of questions.

5. HAVE A STRONG CALL-TO-ACTION

A strong website will have an even stronger call-to-action (CTA). When a customer lands on your site, you should always have a goal in mind. It could be having them sign up for your newsletter, getting them to schedule a discovery session, or encouraging them to follow you on Instagram.

You want to make sure you have a clear task for them to complete. Google and other search engines will rank websites with higher task completions (such as subscribing to your newsletter) better than those with lower completion rates. 

If the customer does not complete the task and ends up back in the search results, the search engine will rank your site lower because it is an indication that your website does not answer the customer’s questions or needs.

6. DON’T FRET TOO MUCH ABOUT KEYWORDS

When SEO rules and ranking first became a hot topic for businesses, keywords became the focus.

As search engines continue to evolve, focus on keywords is not as essential. Customers are using long-form questions with tools like talk-to-text, and AI is becoming more sophisticated. Instead of focusing content on specific words, spend the time making sure you are providing the best content for your customers and answering the right questions.

The search engines will rank you higher for better content versus using a keyword over and over.

7. EARN INCOMING LINKS TO YOUR WEBSITE

Another way to earn higher rankings on search engines is to have other sites link to yours.

It is not necessarily about the number of links to your site, but the overall quality of those links. For example, if a big media outlet links to your site compared to a low-traffic blog, the big media outlet has a higher reputation and a more powerful link.

Keep in mind that Google and other search engines do not allow websites to buy links to their website; in fact, you can land on the “bad” list and lower your ranks drastically. Don’t do it.

It is better to work on networking and tasking PR professionals to publicize your content to help earn links to your site.

Though ranking can be challenging, the reward of being ranked higher in search engines is worthwhile.

A strong SEO strategy can help ensure potential customers can find you and that search engines put your business in front of those customers as the best solution for their needs.

5 Insights from LBM Journal’s Siding Review

In many
ways, it’s business as usual in the siding market—authenticity is in demand,
low maintenance is a must, and the Modern Farmhouse continues to reign. And
while the pandemic shifted the way most of the industry is doing business, many
homeowners are using the extra time at home to improve their exteriors.

LBM Journal’s annual In Depth feature on siding takes a look at the current trends in siding and siding sales. Here’s some of what they found:

Siding
Market Remains Strong

While the
pandemic has created challenges for so many, it’s also driven many homeowners
to embark on improvement projects, particularly as they embrace the home’s role
as sanctuary. “During stay-at-home orders, many Americans have been making wish
lists for the ways they will have professionals make improvements once that’s
allowed in their areas,” Boral Building Products’ Vice President of Sales Jack
Delaney told LBM Journal. “Siding replacement is a perfect way to give existing
homes an instant facelift.”

Siding
also has the distinct advantage of offering outside work, which is isolated
from the homeowner and is easier to do safely as the pandemic continues, making
it an ideal option to consider for a facelift.

Popular Siding Trends Continue

Multi-textured
facades continue to be in demand, manufacturers say, combining traditional
siding with stone and accents to help the home stand out and catch the eye.

And
despite some predictions that the Modern Farmhouse style has run its course,
the look remains popular, as homeowners desire the authenticity blended with
clean lines and a contemporary vibe.

“Authenticity
has been in demand for the past few years, and we think that desire will only
get stronger as Americans look to their homes as a sanctuary,” Delaney said. “The
draw of tradition, of the tried-and-true, is likely to continue as homeowners
look for any sense of normalcy in these times.”

TruExterior Siding & Trim’s Craftsman Collection, offering the look of wood in seven authentic profiles such as Shiplap and Channel Bevel, is one way to deliver on that preference.

Low Maintenance a Must

The demand for low-maintenance materials is here to stay, as older and younger homeowners alike eschew the idea of painting their exterior every year. Two products to consider are TruExterior poly-ash siding and Foundry Specialty Siding, each offering a combination of durability and little upkeep.

Easy Installation in Demand

As the labor shortage continues, straightforward, speedy installation is key to maintaining schedules and ensuring long-term performance. (Try Versetta Stone stone siding, which has a panelized format that can be installed by traditional carpenters and contractors.) Building pros also are looking for a partner in their suppliers, one that can be both a single source of materials and provide value and knowledge.

Virtual
Training Takes Off

With demand still high but face-to-face meetings off the table in many areas of the country, manufacturers have quickly implemented online training sessions. Boral Building Products, for example, has been hosting product knowledge workshops and live installation demonstrations. Check out some recorded classes on our YouTube channel or contact your rep to arrange a live session.

Learn more about the latest siding needs and trends by reading the full LBM Journal article here.

The post 5 Insights from LBM Journal’s Siding Review appeared first on Boral Master Blog.

5 Insights from LBM Journal’s Siding Review

In many ways, it’s business as usual in the siding market—authenticity is in demand, low maintenance is a must, and the Modern Farmhouse continues to reign. And while the pandemic shifted the way most of the industry is doing business, many homeowners are using the extra time at home to improve their exteriors.

LBM Journal’s annual In Depth feature on siding takes a look at the current trends in siding and siding sales. Here’s some of what they found:

Siding Market Remains Strong

While the pandemic has created challenges for so many, it’s also driven many homeowners to embark on improvement projects, particularly as they embrace the home’s role as sanctuary. “During stay-at-home orders, many Americans have been making wish lists for the ways they will have professionals make improvements once that’s allowed in their areas,” Boral Building Products’ Vice President of Sales Jack Delaney told LBM Journal. “Siding replacement is a perfect way to give existing homes an instant facelift.”

Siding also has the distinct advantage of offering outside work, which is isolated from the homeowner and is easier to do safely as the pandemic continues, making it an ideal option to consider for a facelift.

Popular Siding Trends Continue

Multi-textured facades continue to be in demand, manufacturers say, combining traditional siding with stone and accents to help the home stand out and catch the eye.

And despite some predictions that the Modern Farmhouse style has run its course, the look remains popular, as homeowners desire the authenticity blended with clean lines and a contemporary vibe.

“Authenticity has been in demand for the past few years, and we think that desire will only get stronger as Americans look to their homes as a sanctuary,” Delaney said. “The draw of tradition, of the tried-and-true, is likely to continue as homeowners look for any sense of normalcy in these times.”

TruExterior Siding & Trim’s Craftsman Collection, offering the look of wood in seven authentic profiles such as Shiplap and Channel Bevel, is one way to deliver on that preference.

Low Maintenance a Must

The demand for low-maintenance materials is here to stay, as older and younger homeowners alike eschew the idea of painting their exterior every year. Two products to consider are TruExterior poly-ash siding and Foundry Specialty Siding, each offering a combination of durability and little upkeep.

Easy Installation in Demand

As the labor shortage continues, straightforward, speedy installation is key to maintaining schedules and ensuring long-term performance. (Try Versetta Stone stone siding, which has a panelized format that can be installed by traditional carpenters and contractors.) Building pros also are looking for a partner in their suppliers, one that can be both a single source of materials and provide value and knowledge.

Virtual Training Takes Off

With demand still high but face-to-face meetings off the table in many areas of the country, manufacturers have quickly implemented online training sessions. Boral Building Products, for example, has been hosting product knowledge workshops and live installation demonstrations. Check out some recorded classes on our YouTube channel or contact your rep to arrange a live session.

Learn more about the latest siding needs and trends by reading the full LBM Journal article here.