ammunition, Author at Foundry Siding

Celebrate National Home Remodeling Month With Resources and Tools

Celebrate National Home Remodeling Month With Resources and Tools

May brings sunny skies and warmer temps—and the NAHB’s National Home Remodeling Month. This annual celebration recognizes remodelers and the remodeling industry with resource, tools, spotlights, and discussions. Westlake Royal Building Products™ is proud to sponsor this important event for the third consecutive year.

Throughout the month, remodelers can access an exclusive tool kit with marketing tools and social media templates to craft top-notch local media campaigns along with the latest industry news to help you stay ahead of market trends. NAHB also will be hosting two Shop Talk discussions May 9 and May 23 and a webinar on May 18. These sessions will include conversations with industry experts aimed at assisting professionals in developing strategic marketing plans for their remodeling businesses in addition to helping them understand how leveraging social media can expand a company’s reach.

And be sure to follow along on social media, using the hashtag #NAHBRemodelers, to share your own insights and read commentary and tips from peers and other experts.

National Home Remodeling Month graphic

Westlake Royal Building Products is the title sponsor of National Home Remodeling Month.

“We’re excited to continue our support of the remodeling industry by sponsoring this initiative for the third year in a row. Remodeling is more than just a project; it’s a pathway to happiness for homeowners looking to transform their living spaces without the stress of moving. It’s about creating more room for cherished memories, enhancing energy efficiency for a greener future and ultimately, increasing the value of one’s home,” said Steve Booz, vice president, marketing & product management at Westlake Royal Building Products. “We’re thrilled to be part of this journey and to support NAHB’s members in their dedication to excellence and customer satisfaction.”

To get started and access tools and events, visit NAHB’s National Home Remodeling Month landing page.

Stay up on industry events and resources by subscribing to our enewsletter here.

What Home Buyers Want the Most

What features are most in demand from new-home buyers? NAHB sought the answers in its latest “What Home Buyers Want” report. Among the top and/or fastest-growing in-demand features were laundry rooms, patios, and home security.

The Top Features Home Buyers Want

In the What Home Buyers Want study, buyers were given a list of more than 200 home and community features and asked to rate them as “essential,” “desirable,” “indifferent,” or “do not want.”

According to Eye on Housing, of all the features in the study, there were 13 that ranked “essential” by at least 80% of respondents:

  1. Patio (86%)
  2. Laundry room (86%)
  3. Energy Star-rated windows (83%)
  4. Exterior lighting (82%)
  5. Ceiling fan (81%)
  6. Garage storage (81%)
  7. Front porch (81%)
  8. Hardwood (81%)
  9. Full bath on main level (80%)
  10. Energy Star appliances (80%)
  11. Walk-in pantry (80%)
  12. Landscaping (80%)
  13. Table space in kitchen (80%)
Laundry rooms are a top feature in the What Home Buyers Want report.
Photo credit: Adobe Stock

In addition, there were a handful of features that made tremendous gains in popularity over the past decade. All were in the area of technology, including security cameras (climbing 36 percentage points in 12 years), wired home security systems (35 percentage points), and programmable thermostats (31 percentage points). 

What Homebuyers Want in Exteriors

When it comes to exterior design styles, Eye on Housing found no national consensus in the study. “At best, a plurality of 34% would prefer to purchase a ‘traditional’ home (rooted in historic styles), while a smaller 26% would rather buy a ‘contemporary’ home (clean lines, sloped roofs, expansive windows),” Rose Quint reported. “Far smaller shares of 17% and 12% of buyers, respectively, would choose a ‘modern’ home (bold, boxy, flat roofs) or a ‘transitional’ home (contemporary design with traditional cues).

Delving further into in-demand exterior features, consider the results of AIA’s quarterly Home Design Trends survey. In its Q4 2023 edition, examining Neighborhood and Community Design, the survey reported that “low maintenance/durability” continue to be the most popular feature, with 59% of architects reporting increasing interest. Unlike the NAHB study, the AIA survey found contemporary styling to be most common, with 51% of architects reporting increasing interest, down just 1 percentage point from 2022.

To learn more about what’s in demand, the full “What Homebuyers Want” report is available for purchase here.

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The Hottest Color Trends for 2024

Home decor trends forecasted for 2024 focus on unique color pairings that balance joyful, attention-getting tones with timeless hues that are more subtle. This combination of dynamic and refined shades offers plenty of interior design inspiration, from paint colors and fabrics to building materials and trims.

Earthy shades will continue to spark interior design ideas but with added warmth. For instance, instead of home interiors heavy on white and beige, imagine palettes of taupe and greige, a combination of beige and gray. These colors offer a versatile backdrop for you to experiment with bolder shades and accents, injecting more personality into spaces.

Here are some other predicted color trends for home interiors and exteriors:

(See Also: Color Palettes Inspired by Winter)

Color trends for 2024, mood board showing shades of calm, including blushes and grays

What Is Informing Color Trends for 2024?

The pandemic inspired a desire to create more calming, restful spaces, but other factors have been driving home renovation trends recently. For instance, an interest in sustainability has spurred a yen for nature-inspired aesthetics, along with minimalist color schemes. Rapid shifts in the economy, society, and technology also play a role, with consumers craving a subtle ease and a way to balance contemporary design and timeless elegance.

Experimenting with different color pairings, such as splashes of vibrant hues with classic tones, is a way to explore creativity and infuse energy and imagination into our space.

Color Trends of 2024, mood board showing pops of joy, including rich browns and pinks

How Can I Use Color Trends for 2024 in Home Designs?

Colors set the atmosphere and tone of a space, impacting our emotions and our well-being. Some hues can even influence a space’s functionality and productivity, such as using muted blues or greens in a home office to promote concentration and focus.

Here are a few ways to incorporate 2024’s color trends into home remodeling ideas:

(See also: Easy Ways to Add Color to Your Home Exterior)

Whether you’re ready to jumpstart 2024 with a fresh color palette or aren’t sure where to begin, Westlake Royal’s Visualizer Tools give you an idea of what a completed project can look like before you begin. Play with colors and experiment with textures to create the perfect combo that reflects each home’s style.

Want more insights into design trends, product installation, and more? Subscribe to our enewsletter.

Sources:
https://thefashionfrill.com/fashion/key-color-trends-of-2024/

https://www.pantone.com/articles/fashion-color-trend-report/new-york-fashion-week-autumn-winter-2023-2024

https://www.builderonline.com/design/interior-finish/move-over-neutrals-color-to-make-its-return-inside-homes-in-2024_o

Dealers Ramp Up Adoption of Ecommerce, Other Technologies

The construction and LBM industries are notorious for their slow adoption of technology. This includes ecommerce, which has lagged behind the pace of other industries. But the pace of adoption is increasing, driven by several factors, most notably the pandemic, wider acceptance, and demand from the next generation of customers and workers. And, perhaps surprising to some, AI is also playing a role.

According to LBM Journal’s 2023 LBM 100 survey, 40% of dealers offered online sales in 2022, a 9.5% increase over the previous year. Of those, 27.4% of orders were for curbside pickup.

“We’re hearing from almost every dealer we talk to that there is a real awareness that ecommerce is a needed element,” said Mike Berger, managing editor for LBM Journal. “The buying habits not just of consumers but also pros have changed so much since the pandemic started.”

Consumers have gotten used to logging onto not only Amazon but also home improvement retailers like The Home Depot and Lowe’s to compare prices and make purchases; LBM dealers are realizing that they need to ramp up their own ecommerce to keep up.

“Ecommerce is here, it’s only going to increase, and dealers are going to need to make every effort they can to accommodate it,” Berger said. “Younger folks coming into the LBM industry are bringing with them patterns of commerce they’ve already developed. To them, it’s second nature to be able to go to their phone, go to an app, place their order, and be done.”

While ecommerce has lagged, LBM dealers have made strides in other areas of technology. In its 2023 Construction Supply 150 report, Webb Analytics noted that while construction suppliers continue to devote a low percentage of revenue to technology, they’ve made remarkable gains. “Online bill presentation now is common, with online payment capabilities close behind,” the report explained. “The next big trends will involve notification of delivery status and online information about whether a product is in inventory. Both are likely to be features of customer-facing apps for smartphones—another growing trend.”

Dealers have responded to customer demand for easier access to accounts and pricing by making it easier to pay bills or check inventory online, a must-have for building pros who do office work after regular business hours because they’re on the jobsite all day. Online access may also be beneficial for customers for whom English is not their first language.

“Despite spending an average of less than 1% of revenue on technology—far below most other industries—leading dealers have gotten dramatically more techie over the years, especially this decade,” the Construction Supply 150 said. “We’re at the point where more than two-thirds of responding CS150 dealers make it possible for their customers to see purchasing history and bills online, and another quarter of the dealers plan to add that capability. Over half permit online bill payment, and another 30% plan to roll out the feature.”

One reason ecommerce might be slower to adopt is because pricing and supply in the building sector isn’t always black and white. Supply chain challenges, particularly over the past few years, have made it harder to predict what is available, and pricing can be impacted by a number of factors that vary customer by customer.

But, ironically, technology is helping to address those challenges, as well. “The stock issue is gradually improving as dealers get better warehouse systems,” Webb Analytics President Craig Webb said. “The pricing is getting better in part because dealers are getting more sophisticated at being able to categorize customers.”

Webb’s Construction Supply 150 found that 35% of dealers have a warehouse management system, but another 26% want to add it. Delivery notification systems are also on the rise, the study found, with 40% of dealers offering it now; 79% of dealers have dispatch/delivery software, which means notification offerings could rise soon.

For now, Berger said, many customers are using ecommerce for smaller items or one-off items, such as a few extra 2x4s or other missing materials needed to quickly complete a job. Consumers are using it as part of their pricing research, which positions dealers to potentially earn new business if they have an item at an equal or better price as a nearby big box store.

How Artificial Intelligence Can Help Dealers With Ecommerce

Webb and Berger both point to artificial intelligence (AI) as an important factor for dealers going forward.

“It looks like artificial intelligence’s ability to slice and price could be one of the very first ways AI makes an impact on dealers,” Webb said. “It’s possible to collect tons of information about customer history and purchasing patterns, to scrape the internet for what everyone else is selling for, and to look at commentaries on what’s happening with pricing trends, strikes, forest fires, etc., and make pricing recommendations in the moment for customers. [As a simple example,] it’s an automated way of seeing a winter storm coming and analyzing how many shovels you have.”

Berger said one of the biggest fears he hears from dealers is that adding ecommerce means increasing the amount of staff needed to handle it. But dealers who have found success are reporting the opposite, thanks in part to AI tools that can assist with filling out product descriptions, answering common questions, and more. “With the tools that are available, dealers aren’t having to radically ramp up their hiring.”

Solutions With Software

Existing and trusted software solutions also are playing a key role in getting dealers up to speed. The industry’s leading software providers offer systems that allow companies to run programs for what they want and need while adding or removing capabilities in the future.

Epicor’s enterprise resource planning (ERP) solution, for example, has an option for an integrated ecommerce platform.

ECI announced in July a new ecommerce solution for its Spruce ERP platform. The tools allow dealers to build a professional storefront website and customer portal without the need for coding or web development expertise. “For consumers and tradespeople, this means unlocking the ability to shop online for delivery or in-store pickup, browse products, create accounts, build self-service quotes, pay invoices, and more,” John Maiuri, division president LBMH at ECI, said in an announcement of the launch. “For LBM and hardlines businesses, this means help in avoiding over-stocking since inventory counts, transactions, pricing, invoices, and other information are directly connected between systems.”

It’s clear that more and more LBM dealers are embracing the efficiencies that technology can bring—while recognizing that customers will only continue to expect such conveniences in the future. As technology solutions become more advanced and more user-friendly, there perhaps may be no better time to take the leap.

Gain more insights and stay connected with Westlake Royal Building Products® on LinkedIn.

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Image: iStock.com/gorodenkoff

3 Ways Leadership Is Evolving to Ensure Happier Employees and Customers

Anyone who has ever had a bad boss knows there’s at least some truth to the oft-quoted phrase “Employees don’t leave companies, they leave bad bosses.” Along with employee turnover, poor leadership on the part of managers and supervisors can impact employee morale and overall operations to a point of causing inefficiencies, costly mistakes, and, ultimately, unhappy customers.

According to Paul Burleson, Senior Account Executive of National Remodeling Accounts for Westlake Royal Building Products™, we need to see a paradigm shift in our approach to leadership—a significant change in the way leadership is viewed, practiced, and executed.

“Historically, leadership was often associated with a top-down approach where leaders made decisions and gave instructions to their subordinates,” Burleson says. “However, recently, there has been a significant swing toward a more collaborative, inclusive, and participatory style of leadership.”

Burleson describes three ways the old methods are changing:

Overall, these paradigm shifts are a response to the changing nature of work and the evolving needs and expectations of today’s workforce, Burleson says. By adopting more inclusive, emotionally intelligent, and collaborative leadership styles, leaders can create a more engaged and empowered team that is better equipped to navigate the complexities of the modern workplace.

Stay connected with Westlake Royal Building Products on LinkedIn.